As I said last week, copyrights and trademarks are legitimate restrictions on speech because they protect the intellectual property of an idea’s originators without preventing the expression of any point of view.
Organisations need to vigorously protect their trademarks or else risk them falling into general use and becoming unprotectable. “Petrol” was once a trade name, “Coke” has come to mean any sweet, brown, fizzy drink - although their lawyers will still come after you, and we are seeing the verb “to google” coming into common use.
The U.S. National Pork Board did not see the funny side when breastfeeding advocate The Lactivist started selling a t-shirt with the slogan “Breastmilk: The Other White Milk”. The Cafe Press site that sells the t-shirts also features other items that play on trademarks - how about “Nip/Suck” or “It’s Nipple Lickin’ Good”.
Whilst passing off your product as another brand is forbidden, parody is protected as a fair use. It’s extremely unlikely that even the slowest of people would think that the Pork Board was endorsing the product, or that the product would damage the Pork Board’s brand. Some companies actually go to great lengths to make a gratuitous link between their products and the female form.
When the lawyer’s letter came, the Lactivist blog didn’t give in but rallied its readership to harass the Pork Board into taking back its threat to sue. (Cafe Press had already removed the offending t-shirt however.)
Once again, slowly: Just because someone says something you don’t like, or you’ve a had a humour bypass, don’t have a hissy fit and start throwing lawyers around. You will look like an idiot and generate publicity for the very thing you don’t want anyone to see.
Hat tip: EFF, via Boing Boing.
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